As popular as NoiQ has become in recent years, it is surprising to that the company hasn’t yet made any foray into the world of mobile gaming. With sites large and small introducing popular mobile gaming clients, one wonders why mid-size brands like NoiQ are seemingly ignoring this burgeoning market segment.
Mobile Gaming Clients are Increasingly Popular, but NoiQ Lacks One
With everyone and their grandmother now possessing smart phones, iPads, tablets, and other mobile devices, the popularity of mobile poker sites has been exploding. Players are no longer content to be chained to a desktop or even a laptop computer when they want to play online poker, so it makes sense that they will look to their favorite rooms to offer mobile poker apps. NoiQ, with its devoted following, has been noticeably absent in this realm.
NoiQ Faces Pressure From Large and Small Operators
Poker rooms large and small have cottoned on to the fact that players want to be able to player poker on to go, using their mobile devices. Big operators like PokerStars down to smaller outfits such as Switch Poker have introduced mobile apps allowing players to play anytime, anywhere. Where is NoiQ in this market?
How Much Longer Can NoiQ Afford to Wait?
Though NoiQ is noted for its intensely devoted players, times are not like they used to be back when poker players were fiercely loyal to their local casinos.
Today’s online poker player is going to stay loyal if they trust a room and enjoy the play there, however once there is a better deal to be had, they are going to begin to look elsewhere. Soon, NoiQ’s players are going to tire of waiting for a mobile app and will begin looking to other rooms, big and small, which are already providing mobile poker sites to players who want to be able to squeeze a hand or two of poker in on the go.
Should NoiQ Launch Mobile Poker or Mobile Casino First?
With all the mystery surrounding when, and even if, NoiQ is going to introduce a mobile client, the question also exists as to whether they will launch a mobile poker or mobile casino first. It is feasible that they may intend to launch both simultaneously, however their slowness at entering the market might be a signal that they haven’t the wherewithal to pull off both at once.